strategy and consulting: a good start

audit: taking stock.
We look at your current situation: which assets you have, how you present yourself, what messages you communicate and in what tone. On this basis, we suggest how you can make an even stronger impact going forward.

what you get: A first glimpse of what your communication could look like in the future.

market and competitor analysis: where do I stand, and who’s out there with me?
You’re never alone in the market. In this step, we examine the presence, messages and tone of your most important competitors. We also take a close look at where you stand and which developments and trends are shaping the market.

what you get: Clarity about your environment and a clear understanding of who and what you need to stand out from.

target groups and personas: who am I actually talking to?
We develop or sharpen relevant target groups for your offering and create realistic, AI-supported audience models with carefully calibrated personality profiles.

what you get: Sharper insights than conventional storytelling personas deliver. And with that, a clear understanding of who you’re talking to and how to reach those audiences most effectively.

positioning: this is what I stand for
Everything we’ve developed so far is the foundation for this step. Now we examine the characteristics and benefits of your product, service or brand and derive your positioning statement from them.

what you get: A clear differentiation from the competition that positions you effectively in the market and with your target group.

messaging: how do I say it to my target group
We develop a strategic narrative and messages from all previous results – messages that feed into the positioning we’ve established together.

what you get: A consistent story and clearly defined content that helps you communicate consistently everywhere, every time.

creative concept: the preparation for the big moment
Out of the abstract: we translate the positioning into a creative concept. It’s the foundation for developing all communication.

what you get: A creative foundation for distinctive and effective communication measures.

claim and visual world: can it be a little bold?
This is about what appears everywhere and is seen everywhere: on the webpage, in online banners, in every video – on every asset, in short. The tagline or claim (depending on what your organisation wants or allows) distils the positioning into something sharp: clear, direct and deliberately promotional.
The visual world translates the positioning into a coherent look across all channels and formats, ensuring that text and image form a strong, attention-grabbing unit.

what you get: A presence that sticks – with precise, punchy wording and strong visuals that position you effectively with your target group.

audit: taking stock.
We look at your current situation: which assets you have, how you present yourself, what messages you communicate and in what tone. On this basis, we suggest how you can make an even stronger impact going forward.

what you get: A first glimpse of what your communication could look like in the future.

market and competitor analysis: where do I stand, and who’s out there with me?
You’re never alone in the market. In this step, we examine the presence, messages and tone of your most important competitors. We also take a close look at where you stand and which developments and trends are shaping the market.

what you get: Clarity about your environment and a clear understanding of who and what you need to stand out from.

target groups and personas: who am I actually talking to?
We develop or sharpen relevant target groups for your offering and create realistic, AI-supported audience models with carefully calibrated personality profiles.

what you get: Sharper insights than conventional storytelling personas deliver. And with that, a clear understanding of who you’re talking to and how to reach those audiences most effectively.

positioning: this is what I stand for
Everything we’ve developed so far is the foundation for this step. Now we examine the characteristics and benefits of your product, service or brand and derive your positioning statement from them.

what you get: A clear differentiation from the competition that positions you effectively in the market and with your target group.

messaging: how do I say it to my target group
We develop a strategic narrative and messages from all previous results – messages that feed into the positioning we’ve established together.

what you get: A consistent story and clearly defined content that helps you communicate consistently everywhere, every time.

creative concept: the preparation for the big moment
Out of the abstract: we translate the positioning into a creative concept. It’s the foundation for developing all communication.

what you get: A creative foundation for distinctive and effective communication measures.

claim and visual world: can it be a little bold?
This is about what appears everywhere and is seen everywhere: on the webpage, in online banners, in every video – on every asset, in short. The tagline or claim (depending on what your organisation wants or allows) distils the positioning into something sharp: clear, direct and deliberately promotional.
The visual world translates the positioning into a coherent look across all channels and formats, ensuring that text and image form a strong, attention-grabbing unit.

what you get: A presence that sticks – with precise, punchy wording and strong visuals that position you effectively with your target group.

audit: taking stock.
We look at your current situation: which assets you have, how you present yourself, what messages you communicate and in what tone. On this basis, we suggest how you can make an even stronger impact going forward.

what you get: A first glimpse of what your communication could look like in the future.

market and competitor analysis: where do I stand, and who’s out there with me?
You’re never alone in the market. In this step, we examine the presence, messages and tone of your most important competitors. We also take a close look at where you stand and which developments and trends are shaping the market.

what you get: Clarity about your environment and a clear understanding of who and what you need to stand out from.

target groups and personas: who am I actually talking to?
We develop or sharpen relevant target groups for your offering and create realistic, AI-supported audience models with carefully calibrated personality profiles.

what you get: Sharper insights than conventional storytelling personas deliver. And with that, a clear understanding of who you’re talking to and how to reach those audiences most effectively.

positioning: this is what I stand for
Everything we’ve developed so far is the foundation for this step. Now we examine the characteristics and benefits of your product, service or brand and derive your positioning statement from them.

what you get: A clear differentiation from the competition that positions you effectively in the market and with your target group.

messaging: how do I say it to my target group
We develop a strategic narrative and messages from all previous results – messages that feed into the positioning we’ve established together.

what you get: A consistent story and clearly defined content that helps you communicate consistently everywhere, every time.

creative concept: the preparation for the big moment
Out of the abstract: we translate the positioning into a creative concept. It’s the foundation for developing all communication.

what you get: A creative foundation for distinctive and effective communication measures.

claim and visual world: can it be a little bold?
This is about what appears everywhere and is seen everywhere: on the webpage, in online banners, in every video – on every asset, in short. The tagline or claim (depending on what your organisation wants or allows) distils the positioning into something sharp: clear, direct and deliberately promotional.
The visual world translates the positioning into a coherent look across all channels and formats, ensuring that text and image form a strong, attention-grabbing unit.

what you get: A presence that sticks – with precise, punchy wording and strong visuals that position you effectively with your target group.